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Expand your Business Marketplaces in India and


Are you running an offline business and now wondering how to take it to a whole new level? Well, you probably need to explore the numerous opportunities that are currently provided by the internet. Irrespective of your global location, it is becoming increasingly easier to join and expand your business marketplaces online. Fact is, everyone is embracing e-commerce and the earlier you fight to find your space, the better. 

Expanding your business market places online will benefit you in a number of ways

  • It will assist you in opening new streams of customers
  • It will boost your brand visibility and engagement
  • Marketplaces provide you with a ready platform to use instead of digging into your pocket to build your own website.

Online marketplaces you can choose in India.


This is India’s largest online market place based in Bengaluru. Founded by Binny Bansal and Sachin Bansal, Flipkart initially concentrated on selling books before they ventured into other products like fashion and consumer electronics. As of March 2017, this company controlled 39.5% market share of India’s e-commerce sector.


This is the second largest online market place in India. By March 2016, Amazon India’s market share had shot up to about 24% from 14%.


Shopclues deals in a wide range of home appliances and kitchen products. You can also sell electronics, fashion, laptops, mobiles and much more.


In case you are looking for a place to sell or buy products for kids, men or women, then is the marketplace to be. This is one of India’s best shopping portals for watches, shoes, clothing sunglasses, etc. At one point Jabong was thought to hold ¼ of India’s fashion online market share.

Ezebee is a good international marketplace for upcoming businesses and small businesses to promote their services and products. Individual professionals can also promote their services here as they reap the benefits of a rising social network

India Times

This is a part of The Times of India Group and is a true pioneer in electronics e-commerce. IndiaTimes offers services to its customers through various channels including selling through the phone.

Go Coop

This was the pioneer social market to directly source crafts, handmade apparels fabrics and more from coop artisans and weavers.


If you deal in designer home accessories and home décor, then this is the place to be.


This a veteran platform as it is one of India’s earliest e-commerce sites

Indian Carnival

This is where you sell your traditional Indian jewelry, Indian handcrafts, local paintings ethnic jewelry and traditional dresses


It has listed over ten thousand electronic products suppliers. It is one of India’s leading electronics e-commerce outlets.


Snapdeal is a popular electronics outlet gobbling up to 14% of the entire market share.

Rediff Shopping

Rediff Shopping has stood the test of time. It is ideal for suppliers, vendors, and manufactures.

E-commerce sites in Australia

Australian online marketplaces are doing a thriving business by opening up channels for business people to easily reach consumers. However not all market places are equal. The most established platforms are leveraging their particular strengths to pitch sellers. Marketplaces like Amazon, Catch and eBay have registered remarkable growth in the past 3 years according to a report from the Australian post. In 2017 alone, the big brothers registered a 74.8 growth, and they may remain on the same trajectory for some time. Business marketplace expansion is one great idea that may help you soar to heights you never imagined

1. Ozbargain

OzBargain cuts a deal with several stores across the country and then lists them on their website. These deals are then used by internet searchers to find the best prices for whatever they are buying. The platform allows searchers to upvote the deals that they like, making them rank high in the category pages. The best pages are featured on the home page. You too can post a deal although you have to be vetted first before your deal is approved. Ozbargain ranks among the top 50 Australian websites

JB Hi-Fi

This site sells a wide range of computer and electronic products and is given credit for prompt customer support and pocket-friendly prices. It ranks among the first 50 Australian sites.


This is a popular e-commerce site that simply started off by selling televisions. It however incorporated other product categories including groceries. You can sell products like cleaning items, toiletries, Pringles, confectionaries and several others. Kogan is ranked among the top 100 Australian sites.

The Good Guys

This is a chain of electrical stores and home appliances. They provide repair and installation services for the products they sell as a value-addition to their services. This makes it a darling to many buyers. They currently have a healthy social media following with Facebook alone having 4,000,000 followers. The Good Guys sell kitchenware as well, and most items are discounted well through coupons.

The Iconic

The iconic houses popular international brands alongside Australian fashion designers. The clients include the UK’s super label “Brand New. They have registered amazing growth as compared to other marketplace retailers. A good chunk of their success is attributed to sizable facebook and Instagram followers. They have over 700k followers on Facebook and over 290k followers on Instagram.


Woolworths is Australia’s top grocery shopping website. A few years ago they added some other product categories to their database. Even though, their core business remains to offer homemade meat and fresh produce. It enjoys weekly traffic of over 14 million users because it deals with quality and affordable food items. Woolworths ranks under 120 on the Australian website rankings

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Big W

Big W sells a wide variety of merchandise. The products they deal in include

·         Kitchenware

·         Baby products

·         Men and Women accessories

·         Clothing

·         Home appliances

The marketplace is an extension of Woolsworth, and it employs over 20,000 people across Asia and Australia. BigW ranks under 150 in the local web rankings


Information is power. Now that you have more information with regards to expanding your business marketplaces, is there anything that should stop you from taking your business to the next level?

linda Rincon

victor garberl